Fizzbuzz

Carbatec - home of woodworking for pros and hobbyists alike. Australia's #1 experts in woodworking tools and equipment and a brand positioning that connects a supportive home-like culture with genuinely helpful expertise.

Whilst reworking their store interiors, Fizzbuzz utilised otherwise overlooked surfaces to deliver that brand positioning via carefully developed, brand-voice messaging.

A simple mnemonic that joins the concepts of tech, growth and modernity, whilst feeling highly approachable and friendly.

There are many layers of psychology involved in a successful logo design which is why superficial or generic ‘generated’ logos are never memorable or ‘loved’ by consumers.

Being memorable and loved brings effortless repeat business and growth through referral. Companies that invest in real branding need to spend a lot less on advertising than those that don’t.

Call us and let's fix your brand.

Old brand. New life.

The Prorack brand began to fall out of favour with retailers, occupying smaller and smaller shelf real-estate with its drab, uncoordinated packaging and a dated look and feel.

The Prorack products were and still are superior in both design and manufacture, as well as the sheer choice of different accessories and options. But sadly, customers didn't know that.

The team at Fizzbuzz developed a vibrant and simple new Prorack with a fresh promise. Every single piece of Prorack packaging was renewed, along with the point-of-sale displays which became, bold and bright customer signposts.

Today, the Prorack brand is firmly back on top - the speed of the turnaround took everyone by surprise.

Advertising that supports brand positioning is a continuous reminder of why people seek you out and buy your product.

It forms an instantaneous psychological bridge to positive feelings and a desire to experience the product.

Everything in this ad is carefully controlled - from the colour, contrast, background and tone of voice - it's unmistakably a brand with a passion for flavour and sensation.

Nothing in this ad shouldn't be there - every element is deliberately placed and working hard.

Talk to us and let's get your advertising working properly.

How our client achieved international success in just 12 months.

A successful, Sydney-centric company servicing a portfolio of business close to home, wanted more.

At Fizzbuzz we carefully structured a multi-layered campaign to position BWES as a leading authority in their field and create a high level of awareness of the benefits of their service package.

In just one year the business was transformed, attracting clients from the US, UK and Europe as well as nationally throughout Australia. BWES are now generally regarded as Australia’s leading experts in their field.

If you want more, please get in touch.