Seven Positive
Seven Positive offers innovative & engaging design, business & marketing strategy for organisations
15/06/2017
How do you create the problem statement you need to find a solution to your business problem?
Unfortunately, there is no ideal problem statement. Instead, the most consistently creative people and groups are ones that find many different ways to describe the problem being solved. We ask people to “think outside the box,” but we should be asking people to find more descriptions of the box.
An interesting article from Art Markman. Read more here ->
How You Define the Problem Determines Whether You Solve It The key to creativity is to stimulate your memory.
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