Sound Images

How do you ask employees for a video interview?

Ideally, it should come from someone they know and trust, like their direct line manager.

🧡 Provide them with context about the video – is it a company culture video, a recruitment video, or intended for employer branding?

🧡 Explain why their voice matters.

It could be that they’re great at what they do, or that they’ve got a unique perspective to share.

And make sure they understand it’s voluntary.

🧡 Tell them exactly how the day will run:

🎬 when they’ll be needed
🎬 where they’ll be filmed
🎬 how long it will take
🎬 who will be there
🎬 a sample guideline of questions

Uncertainty is the biggest source of nerves — take that away, and you’ll get a more confident ‘yes’ for the interview.

Use this email template for clients you want to interview for your video...

Subject: We’d love to feature your perspective on our [ # # video]

Hello [Name],

Your team’s success using [Our Service/Product] to [specific achievement]
stands out as an example of what’s possible when [value proposition].

We’d love to feature your perspective in a video interview as part of our [ # # video.]

What’s involved?

🎬 A 30 to 45-minute interview at your office or ours
🎬 Sharing your experience implementing [ # # ]
🎬 Discussion of outcomes and business impact
🎬 Professional filming with minimal disruption to your day
🎬 Opportunity to provide feedback before video launch

Benefits of participating:

🎬 Visibility for your organisation’s innovative approach
🎬 Recognition as a thought leader in [industry]
🎬 Access to the final video for your own marketing/communication use

We’re looking to film during [time period] or can work around your
availability.

I'll follow up tomorrow with a quick call to discuss details and answer any questions.

Best regards,

[Your name]

P.S. What’s worked for you when asking clients or staff to go on camera?

How do you ask clients or employees to be interviewed for your video?

Send a vague invite and you’ll get silence.

Send an invite that answers questions before they ask, and more people will say ‘yes, count me in.’

Uncertainty is the biggest source of nerves — take that away, and you’ll get a more confident interviewee.

🎬 Tell them exactly how the day will run.
🎬 When and where they’ll be filmed
🎬 How much of their time is needed
🎬 Who will be there
🎬 What to wear
🎬 A guideline of sample questions to help them feel prepared

When crafting your request:

🎬 Lead with the why:
“We’re creating a video to showcase our customer success stories and your experience implementing our solution represents exactly the kind of transformation we want to highlight.”

🎬 Acknowledge the value of their time:
“I understand your schedule is packed, so we’ve designed our interview process take no more than 45 minutes of your time, plus a brief prep call the week before.”

🎬 Explain the genuine need:
“Your perspective as a front-line manager offers insights that executives don’t have, which is why we’ve sought you out for an expert interview.”

🎬 Highlight the personal benefit: “This customer testimonial video will be featured on our company website and LinkedIn page, giving you visibility with industry leaders and highlighting your team’s innovative approach.”

🧡 Get it right, and you make people feel valued, not put on the spot. You give them the confidence to say yes — and show up as their best selves on the day.