Map Creative

Our creative direction for the new City of Logan campaign was to empower Logan to own their rough edges; to stand proud as a beautiful work-in-progress and take pride in being a little rock n roll. Because pretending to be something you're not was never an option. Check out the full project at mapcreative.com.au

Thank you to our friends at Ravel for working with us this wonderful project.

NEW BLOG POST:
An over-reliance on AI to produce your brand risks bypassing the humanistic process which uncovers the essence of what makes a brand feel truly alive.

AI INSIGHTS FOR CREATIVES AND BUSINESS OWNERS Over-reliance on AI risks bypassing the creative process which captures the human essence good brands and great ideas.

Our Logan is a print and online publication which celebrates the City of Logan’s diversity and vibrancy by sharing the stories of the people who call this colourful city home.

So when we were set the task of designing and developing their flagship website, we knew we needed to create something that allowed the stories of Logan to shine through whilst setting the foundations for future success for years to come.

Using clean and contemporary designs coupled with smart UX we produced a sophisticated and intuitive website and suite of EDM’s that effortlessly placed the people of Logan front and centre, where they should be.