KC Socials

⚡FACT⚡ If you're not using social media to set goals in collaboration with your overall business goals, you're doing it wrong.
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Every effort your brand/business makes on social media should be backed with a reason directly aligned with your business goals. ⁣
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⚡️If you are currently building awareness and increasing your brand's visibility, explore Instagram Reels. We already know the algorithm loves it. ⁣
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⚡️If you're in the process of positioning yourself as an expert or go-to in the field and you would like to gain your audiences' trust, use carousel posts! Carousel posts give you ten slides to position yourself as an expert. Instagram LIVES can also be explored.⁣
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⚡️If you're about driving conversation and engaging with your audience, Instagram stories are perfect for this business goal. Strategic feed posts like questions, tweets and games can also deliver the same effect. ⁣
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⚡️To nurture relationships, it's always a good idea to begin with, stories and eventually build up on that via the DMs. It's called "nurturing" for a reason. ⁣ Please don't just hop into someone's DM and expect a warm reception.
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⚡️Lastly, utilize video content and Instagram stories to drive and track your conversions. ⁣
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Did you find this helpful? If you have any questions, I'll be happy to answer them in the comments. ⁣
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Ch-ch-ch-ch-changes! Instagram has some new features 😝

Change scares everyone, some embrace it, and others run from it. Recently, Instagram has disclosed some of the many changes coming to the app. So what can these changes mean for you? or in other words, how do you avoid a drop in engagement and freaking out?

Simply put, video is the new black. It's big, bold and at the heart of the app. 😎

I know I am preaching to the converted here when I say this, but Reels will have to be in your strategy and not just lightly; a big part of your content strategy needs to focus on video content.

And lastly, when Instagram announces changes and updates, it's best not to freak out, hide under a rock or throw out your current strategy. Adapting to change is a part of digital marketing, so get creative, sit down with someone who knows what they're doing (aka me 🙌✌️) and talk through how you want to build and grow your audience.

What predictions do you see coming for Instagram? Share in the comments! 👇

The 5 types of hashtags!

Following my previous post about the confusion over whether hashtags work, there is often confusion about what type of hashtags to post.

So to keep this simple, break down your hashtags like this:
🙌 Branded: Often forgotten about, but one or two simple branded hashtags that use your name, business name or handle can help make your account more discoverable.
🙌Location: If you are a location-based business or trying to reach a particular part of the world, include hashtags for that region.
🙌Industry: hashtags related to your core business or industry
🙌Post related: Include hashtags related to your content. What are searchable keywords that your audience may search for? Put them as hashtags.
🙌Community: Find out what hashtags are used more with your target audience and include those with your post.

When it comes to a hashtag strategy, research is essential and making sure you include them with every post is equally important.

Personally, I pay to use .Hashtag, but there are free tools out there and good old-fashioned searching and saving within Instagram. So, get cracking and start putting together your hashtag strategy.

OR DM me and let's chat about your social media strategy. 😍