Digital Communications

Getting started on a digital marketing strategy that helps you make money should be easy right? Just build a presence in social media, get into Google search and all will be well.

http://www.digitalcommunications.net.au/2016/09/12/how-to-make-your-digital-spend-work-for-you/

How to make your digital spend work for you Getting started on a digital marketing strategy that helps you make money should be easy right? Just build a presence in social media, get into Google search and all will be well. 83% of Australian…

If you are wondering where the web is going you are not alone. If you want to get an impression of where Web 4.0 might take us I recommend watching the 2013 movie Her. The main character Theodore has a relationship with his operating system that calls herself Samantha. He falls in love with her. If you are planning on grandchildren this movie might not please you. I don’t want to spoil the watching experience but needless to say artificial intelligence that can learn is capable of exceeding the intelligence of mere humans. I was left feeling uneasy that the high technology future we might imagine as utopian may just as easily be dystopian if forethought, clear and ethical thinking do not play a central role.

Digital disruption is here. Digital marketing managers have an important role in transforming businesses to ensure this change is successful.