Business Results Program

Direct Response Marketing Wins every time!

Direct response marketing encourages an immediate response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do.

Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.

So, what does direct response marketing look like? Well, it comes in many forms, including:

• Social Media Marketing
• Print ads
• Radio and TV ads
• Direct Mail
• Telemarketing

Some of the advantages of direct marketing are:
• A great way to use free time during lulls in business
• Productive way to communicate and empower you to
create more relationships
• Great way to up- and cross-sell to current customers
• Low cost way to rustle up new business quickly
• Used as leverage to turn small sales into large sales
• Supplement your current marketing program
• Cost-effective way to reach target markets
• Offers measurable results
• Reach outside your local area for new business
• Increase the effectiveness of your sales force

These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it.

“I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.” Jay Abraham

Direct response marketing is one of the best ways to launch your business on a large scale, and reach out to everyone in your target market whether they are in your local area or not.

Our FREE test drive can help you put together a great direct response marketing plan and get you on your way to heightened success.

Check out our very special offer for our 6 week Profit & Cash Flow explosion Coaching Program. Due to overwhelming demand already, price is likely to increase any day now, so get in as soon as you can.

Profit explosion Review Practical hands-on step-by-step guidance with access to an Expert Coach you can speak directly to, not a bunch of theory found in most courses!

7 Low Cost Ideas to Increase Your Leads

1)Make sure that your business reflects in all online and local business directories. These directories usually feature on page 1 of search engines. When writing about your business in these directories, focus on your ideal customer and the benefits to them of working with you.

2)Develop a referral strategy for your existing clients. Be specific and educate them on who you'd like them to refer. For example, say to them 'I wonder if you can help me out...Do you by any chance know anybody who.....(inserting whatever will make them think of your ideal client). So if you're a builder, you could say ' Have any of your friends talked about renovating their house but not got around to it yet?'

3)Add an opt-in page on your website, where potential clients will put in their name and email details in return for something, eg a free report, or free appointment. You'll then need to follow them up by email.

4)Keep in contact regularly with your existing customers. Develop a reason to contact them, to offer educational material, something useful for their situation, special offers, discounts etc. This will keep you top of mind

5)Think of other businesses that complement yours, and meet up with the owners to see how you can refer business to each other. Build these strategic alliances with regular contact and conscious effort to give before you get.

6)Write down a list of everyone you know or have ever met. Friends, family, ex work colleagues, doctor, fellow club or association members, dentist, plumber.... you get the idea. Are they potential business customers? Can you send them something that may make them a customer. After, all, they already know you. Start with your facebook, linkedin and other social media connections.

7) 'Who else benefits when you succeed?' Obviously suppliers, staff, banker etc. When you consider this question, you'll be able to come up with a list of people who will be highly motivated to refer others to you.

Bonus Profit increasing thought....'What one thing can you add to each and every customer sale, that will not only wow them, but could lead to an up-sell or cross-sell of another service or product you offer?'

If you'd like to chat with me to get more ideas at no cost, click here https://JasonGuy.as.me/QuickChat to book 15 minutes in my diary at a time to suit you.

Have an awesome day

Jason

Jason Guy Schedule your appointment online with Jason Guy