Wildworks Design Studio

✖️COURAGE✖️

“We gain strength and courage and confidence by each experience which we really stop to look fear in the face. We must do that which we think we cannot.”

Eleanor Roosevelt

🦁

✖️REFINE YOUR ROAR✖️

If you were a lion 🦁 navigating the wild landscape of the business world, would what-you-have-to-say stand out? Would you be heard amongst the rest of the sounds?

Ensure your ROAR is clear and consistent with what your brand wants to say. And speak it in a way that your audience will actually hear it, want to engage with it and then feel the desire to respond to it.

Refine your roar through strategic branding…

A powerful brand is a clear, congruent and consistent entity that takes insights from end-users (ie. your clients and customers) and inspiration from the personality, values and philosophies of the business itself (ie. founder, advisors, staff, creators) to craft a set of overarching communication guidelines.

These guidelines serve as your brand strategy and contain elements such as your brand’s:

✖️Mission
✖️Vision
✖️Core Values
✖️Personality Traits
✖️Brand Archetype
✖️Positioning in the market / industry
✖️Tone of Voice
✖️Key Personas
✖️Style Characteristics
✖️Key Messages (Copywriting)

In order to create a powerful brand identity, these are some of the first key steps to take within your brand strategy phase in order to create clarity around your key messaging. This is all considered before you go on to create your visual identity (eg. brand marks, logo, typography, colour, photography, graphics, etc) and any touch points along your client’s journey (eg. website, social media, printed materials, digital interfaces, etc).

This can be a really fun process as it connects you with your “why” and allows you to meet the needs of your clients and customers in even deeper and more sustainable ways.

✖️Sending some wild love, Hayley ✖️

✖️PERSONAL POWER✖️

If you’re a business owner who puts your heart and soul into your business, you may feel conflicted with what direction to take sometimes.

▪️Do you focus on industry and market trends?
▪️Do you take inspiration from role models in your field of work?
▪️Do you focus on your own “why”
and go “all in”?
▪️Do you focus on the needs of your end users?

It is possible to do all of the above AND operate from your own sense of purpose, intuition and guidance. Heck, if you stay true to your values and what is driving you in business, you’ll find that you have more energy, motivation, inspiration and guidance than if you tried to follow someone else’s path.

Yesterday, whilst at one of Rebecca Kelly’s events at , I pondered on one overarching theme I had noticed in 2023 so far. What came to me was the concept of “Personal Power”.

What I believe is that our own unique power lies upon our own unique path. Your version of success aligns to your unique journey. Not someone else’s. So stop comparing our incredible selves to what we see of another business owner or another individual.

Only you can live your life. Only you know what’s important to you and what will fulfill your aspirations. Everyone is on their own journey and we don’t know the ins and outs, the pleasures and pains, and the reality of another’s life and business. We can only work with what we’ve got. And that’s actually where our greatest power is. That’s actually where our greatest gifts lie and our greatest service to humanity.

Be yourself. Tread your own path.

Sending love to all those of those who have let comparisonitis hold them back or have let themselves bend to the whim of other’s needs before their own. To all of those who have “lost themselves” trying to help those around them. You can do this.

You matter. What you have to offer the world matters. 🥰

✖️CURIOUS✖️

Curiosity is within the DNA of my business and has been a personal driving factor in my life.

I believe that curiosity keeps us all young in mind and heart; enhances our learning; allows us to empathise and connect with people; allows us to think beyond our fears, ideate, prototype and test possible solutions in our lives and in any project we may embark on.

Stay curious, beautiful people. 🐈‍⬛