Guilty

From Tasmanian Salmon to the Afterlife, from Outback Tom to Old Spice — Guilty director Edwin McGill has carved out a singular voice in commercial filmmaking: surreal, bold, and just the right amount of unhinged.

Swipe through his Top 5 spots (so far):

1️⃣ BYD Shark – “Outback Tom” (Taboo)
2️⃣ Tassal – “It Must Be Tassal” (Havas Host)
3️⃣ Old Spice – “Pool Party” (Wieden+Kennedy)
4️⃣ Willed – “Dead Easy” (Hard Hat)
5️⃣ McCain – “Hut” (Cummins & Partners)

Internationally awarded.
Once handed a trophy by Judi Dench and Lou Reed (true story).
Started with the short film Booth Story (Raindance, London).
Best known for his viral Old Spice campaign with Wieden+Kennedy (10M views in days).

🎥 His thing?
Surreal comedy, standout characters… and pointing at things.

Drop some appreciation for Edwin in the comments below 👇