Darwin Innovation Hub

Your Instagram Captions Are Now SEO. Two things just changed everything about how customers find you, and most business owners haven't noticed either one.

First, Google now indexes Instagram. Your posts, Reels and captions from professional accounts can appear directly in Google search results. People who have never opened Instagram can now find your business through a post you made on your phone. If you're one of the thousands of Territory businesses running without a website, this matters more than anything that's happened online in years.

Second, Instagram capped hashtags at five per post, and Instagram's own boss confirmed what insiders have known for ages. Hashtags don't increase your reach. They never really did. The 30-tag blocks you've been pasting since 2019 were doing nothing. What works now is what you say in your captions, on your screen, and out loud in your videos. Instagram reads it all. So does Google.

In this free session, we'll break down exactly what changed, what it means for a small business with no marketing budget, and the simple caption, alt text and keyword habits that put your posts in front of people actually searching for what you sell.

No jargon. No theory. Just the practical steps you can apply to your very next post.

If your business is on Instagram, the rules just changed underneath you. Spend an hour learning the new ones before your competitors do.

Book your free place now: https://t.ly/D1P1D

You've been told to do a pitch deck. You've searched online and there's a million variations. What do you actually need to put in there?

What the heck is a pitch deck anyway? We get asked that all the time. At it's most simple, it's a fast, easy way to know what your start up is all about and how you plan to make money once your business is actually happening.

In this quick 30-minute look at pitch decks we'll run through:

- How you will use a pitch deck in the real world
- What need to be in a pitch deck
- Variations of investment and sales decks
- What not to include

At the end of this webinar you'll understand where you'll use your pitch deck and what makes a deck a winner.

Tuesday June 9
12.30pm ACST / 10.30am AWST / 12.30pm AEST

Book your place here: https://t.ly/wd8t3

There is no networking gene. There is no networking pre-natal preparation. You have to learn it. But where do you start?

In 2026 we're holding a number of "Practice your Networking" sessions to help those who are new to networking for business and careers answer that question.

A safe place to fumble. A fun place to stumble. And the perfect way to get clear on who you are, what you do and why you're there.

Our first one, held on Wednesday night, brought people from diverse backgrounds and experiences together to practice:

- listening for opportunities
- entering conversations
- answering "what do you do?"
- how to lead the conversation

We'll hold another in August. Detail of all our events are at darwininnovationhub.com.au