Clickstarter

There's no shortage of SEO advice out there. Bit awkward then that one in four young searches now skip Google.

So the job of SEO changed. Show up where people actually look, or disappear.

I learned this the hard way.

I once spent five years writing nearly 800 articles for my old agency site. Ranked #1 on Google for dozens of terms. Thousands of visitors a week. I felt clever.

Then I checked who was actually showing up. Over 80% were overseas. Almost none of them wanted what I sold. I'd built a beautiful net that caught the wrong fish.

So I deleted the lot.

Now the mature end of the market asks ChatGPT and Gemini. The younger end searches TikTok. Google is one room in a much bigger house.

And if you sell to local customers, you've got it easier than the global crowd realises. Less competition. Closer intent. The people finding you are the ones who can actually walk through your door.

Stop optimising for a search box. Start being the answer wherever the question gets asked. Reckon I might need to do a webinar about this in July.