iCatching Graphic Design

A strong brand isn’t just about looking good. It’s about being understood ✨

I’ve just finished creating a new brand look and feel for a bookkeeping business, with a focus on clarity, trust and approachability.

Bookkeeping can feel overwhelming, so the brand needed to feel calm, organised and human. Not corporate or intimidating.

The visual identity was built with purpose
📍 A dotted path for transactions, invoices and receipts
🔁 Looping elements to reflect BAS, reconciliations and payroll complexity
➡️ Directional movement to show process, compliance and order
✈️ A paper plane representing efficiency, accuracy and getting it sorted

Every element was chosen to quietly reinforce that message, because good design should make a business feel easier before the first conversation even starts.

If your brand no longer reflects how you work, it might be time for a refresh.

🌱 Bright, Bold & Fun Branding for GP Patch 🌱
I love bringing playful ideas to life!
Here’s a peek at the new logo and branding we developed for GP Patch, a page sharing all things veggie patches, guinea pigs, and now bunnies too. 🥕🐇🐹
The branding is designed to be:
✨ Bright & colourful, instantly iCatching
🥕 Fun & quirky, a carrot with a bite taken out, nodding to the cheeky patch residents
🎨 Versatile, logos, icons, and patterns that work across merchandise, posts, and more
From logos and icons to repeat patterns and merch mockups, this project shows how strong branding can build a fun, memorable identity online.
👉 Looking to refresh your own brand or launch something new?
Let’s create something that gets people talking.