Freckled Zebra

We are at week 5 of tips to create a website that converts browsers into buyers.

And this one is pretty straightforward – include Social Proof on your website.

Consumers are understandably sceptical about the promises made by businesses, especially if the business is service based.

Will they deliver what they promise? How good is this business to deal with? What if there’s an issue? How secure are the transaction and my personal information?

Providing social proof is a way to reduce these concerns, which can be an obstacle to purchasing.

And reviews are one of the most trusted forms of social proof.

Place reviews prominently on your website (if your potential customer has to go searching for them, it may seem like you’re hiding something).

Include testimonials on your home page, product pages, service offering pages, and a link to your Google ratings and reviews.

And don’t stress if your Google rating isn’t 5 stars. Consumers prefer authenticity over perfection. Demonstrating that you have addressed the complaint and tried to rectify the issue will show that you are committed to looking after your customers and aren’t faking your reviews.

Also, update the testimonials used on your website regularly. Outdated testimonials or testimonials unrelated to your current offering are not as reassuring as fresh, relevant testimonials.

Have a review request message ready to send to customers after purchase and make a habit of sending them out – not everyone will provide a review, but some will.

Let me know if you need a hand in creating a review request script to send to your customers.

So, for many small business owners, understanding how to create a website that converts browsers into buyers can be challenging.

That’s why I’m here to help!

Over the next 5 weeks, I’ll share tips to increase sales and leads via your website.

Make sure you follow along to catch them all! And let any friends who have e-commerce sites know.

Let’s jump straight in with tip #1:

This one is simple to implement – Have your phone number on your site. I understand that it may seem easier to handle client enquiries by email and that you want to avoid being hassled by scammers or calls after hours, but…

Including a phone number on your site increases trust and credibility (44% of people will leave your site if they can't see your contact info/phone number).

It also allows customers to ask pre-purchase questions, resolve issues before they become a review on social media and build rapport with your company.

And increasing trust, sales and conversions is worth the hassle of a few scammer calls (and you don’t have to answer outside of hours; pop it on silent and have a great voicemail message).

Include your phone number at the top of every page, on your contact page, footer, calls-to-action, and checkout pages.

And make the numbers ‘click to call’, allowing people to call you from their mobile phones.

A simple yet effective way to increase your website conversions and sales.

Six easy to implement strategies to make your SM posts ‘customer friendly’, increasing consumption of your content.