Selah Studio

It's been an epic year working with Vince and the legends at Rollie: one of the very first clients we signed on board as a new biz venture in May 2021.

I remember sitting in my car after our initial meeting at Rollie HQ thinking, 'Did that just happen?'. Rollie signing on was the biggest fish I have ever worked with in my life. Initial doubts came, of course, but I am so grateful to Vince & the team for trusting me, encouraging me (and subsequently, the Selah team as it grows!) and kicking big social goals together.

So incredibly humbled and blessed to work with this dynamite group 🧨 🚀

Instagram has rolled out some big changes in 2022, with this being the latest (see below for 'this' 👉) Have you seen the new feed layout?

In attempt to compete with platforms like TikTok, Instagram is trialing a new feed layout where all content is featured in 9:16 aspect ratio.

What does this mean for your business and how can you leverage off this change?

◽️ Continue to upload engaging Reels & video content (Reels and stories are already at 9:16 - 1080 x 1920 pixels). More on this to come in another post.

◽️ Try this easy change: Landscape images on Instagram are a thing of the past (check out image #2). If you haven't been doing this already, create and upload all content in a 4:5 ratio, to take up as much of your followers' screens as possible. We've recently rolled (or are rolling) this out for our clients - creating quote tiles & engaging posts / images in a 1080 x 1350 canvas, as opposed to 1080 x 1080 (1:1).

Remember, Instagram updates aren't meant to be scary and we can strive for content that cuts through by adopting some small changes to our strategies.

Say hello to the Selah team 👋

Caitlyn Childs: Social Media Executive - Caits is our socials queen and has her finger on the pulse on pretty much every trend in the book. She works with all content creation on socials, including posts, stories, Reels, captions and more. Caits also (strangely?) finds EOM (end of month) reporting enjoyable, so assists with analytics / data analysis in this area too!

Ali Barnes: Founder & Director - Al is the heart behind all things Selah and works with our incredible team to get things done to the highest quality for our clients! She regularly dabbles in content creation, copywriting and a little bit of design (on Adobe Suite and ofc, Canva).

Casey Longfield: Creative & Strategic Lead - Case oversees social strategy / implementation for our clients as well as heads up all things photography / video content for Selah & more! Case is an editing wizard & Reel genius - she makes anything / anyone look good.

Mel Poynton: Chief Copywriter - Mel is our most recent addition and is a gun at all things copywriting. Mel assists with copywriting for our website clients, social media clients (caption writing) and Selah blogs (to come!).

Want to create with us? Drop us a comment, DM or email [email protected] ✨

Celebrating one year of Selah Studio // Small business, big hearts.

Although I have been (ironically) quiet on our socials over the past year, we have been very much working hard behind the scenes to bring life to our clients' Instagrams. I am so grateful to every single person who has supported me and trusted me with their brands & businesses. I am also so grateful to those who have worked alongside me to bring this vision to life.

I didn't want this day to pass without acknowledging the magnitude of what has been built in one year and where this business will go. I know I would be nowhere without the favour, blessing and faithfulness of God and how much He has provided for me. That is really what Selah is all about.

We have organised a *very* aesthetic cake to celebrate and will be rolling out some birthday comms over the next few weeks, so please keep an eye out as we celebrate the year in review.

Thank you 🤍

Artwork via Jasmine Dowling.