Interactive Media Solutions
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04/04/2026
Most companies only have one testimonial.
Sometimes two.
And it’s usually buried somewhere on their website.
Which is strange when you think about it.
Buyers rely on other customers’ experiences more than almost any marketing message.
Yet the way we capture testimonials is completely outdated.
A typical testimonial video requires:
• scheduling a filming day
• coordinating calendars
• hiring a videographer
• editing footage
All that effort…
just to produce one video.
So most companies stop after the first one.
But what businesses actually need is continuous customer proof, not one testimonial every few years.
So I’ve been experimenting with a different idea.
Instead of organising film shoots, we send customers a short guided recording link where they answer a few structured questions about their experience.
From that single recording we generate:
• testimonial videos
• short LinkedIn clips
• written quotes
• website proof
No filming days.
Just customer stories captured continuously.
Still testing the idea.
But now I’m curious.
Quick poll:
How many testimonial videos does your company currently have?
0
1–2
3–5
More than 5?
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Level 1, No 34 Joseph Street
Melbourne, VIC
3130
