Pique Intent

So, why the jellyfish for the Pique Intent logo?

I needed a symbol that encapsulated the essence of my brand's name;
• Pique - To provoke curiosity, intrigue and interest.
• Intent - To find intention or purpose.

The jellyfish naturally provokes curiosity, whether its childhood play or your environment, at some point you may have been drawn to watch jellyfish float in the ocean, poke them on land or in the sea and inevitably get stung by one. In any case, the jellyfish creates intrigue, from the way it looks to its ability to flow with the ocean current and only pulsate for propulsion.

The jellyfish is pretty unusual which I believe gives its overall appeal and a natural fit to symbolise Pique Intent.

Setting personal intentions, values and goals will help kickstart a safe environment for your idea to grow.
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Once you understand what makes you light up and gives you purpose, your WHY will be easier to find.
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As Simon Sinek says “Finding your WHY is step one”.