Sandbox Group

Merchandise as the Hero

The pop-up showcases a curated selection of official 🎾AO merchandise—clothing, caps, towels, water bottles, and tennis balls—displayed with intentional restraint. Clean, uncluttered presentations ensure effortless navigation during peak crowds while giving hero products the spotlight they deserve.

Client:
Designer:
Photographer: Marty Martuszewski
Shopfitter:

Immersive Design and Brand Expression

The design draws directly from the Australian Open’s visual language—bold blues, crisp whites, and strong graphic contrast. Strategic touchpoints create Instagram-ready moments: mirrored AO signage, oversized tennis ball installation, and carefully framed sightlines that naturally invite interaction and social sharing.

Client:
Designer:
Photographer: Marty Martuszewski
Shopfitter:

Located at Federation Square, the AO Pop-Up is conceived as a bold, highly curated retail moment, unmistakably AO, visually immersive, and designed to engage both tennis fans and casual passersby alike.

Client, Brand Collective
Designer, Sandbox Group
Photographer, Marty Martuszewski
Shopfitter, 23 Projects

Retail AustralianOpen retail storedesign retaildesign retailconcept retailinnovation insideretailing