NOW Digital

Personalisation is evolving - and the bar is getting higher

Optimizely has been named a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines for the second year in a row.

What stands out in this year’s report is the shift in how personalisation is judged:

✅ Can it be tested and measured?
✅ Is AI driving real decisions—not just automation?
✅ Can it scale with enterprise governance and data integrity?

The takeaway for digital leaders?
Personalisation is no longer about content swaps or static segments—it’s about experimentation, confidence, and provable impact at scale.

The full insight is worth a read if personalisation is part of your growth strategy. Learn more: https://www.nowdigital.com.au/optimizely-recognised-as-a-leader-in-the-2026-gartner-magic-quadrant-for-personalisation-engines/