Digital Autopilot

What is branding? People have different ideas about this, and they often get this dead wrong.

In this comprehensive brand strategy masterclass, Joel Gerschman breaks down the branding fundamentals and introduces you to an effective brand strategy framework with real-world examples.

You'll Learn...
🦚 Differentiate or Die. To attract customers who are willing to pay premium prices, you need to differentiate your business in some meaningful way.
🎭 Learn about the 12 brand archetypes that provide a lens to view your brand through.
🗺️ Mapping Your Brand Archetype with the Six Key Components of Brand Strategy.
🦸 How to use The Hero's Journey story framework to express your brand values and persona in an engaging and compelling way.
✔️ Applying the 6 points of brand strategy to every touch-point in your customer journey to maximise impact.

Do you know what your profit margin is in your ecommerce business?

If you want to grow your and hit some big (or even modest) goals, understanding the current reality of your business is the critical first step.

In this video, Digital Autopilot co-founder Joel Gerschman walks you through 2 free downloadable to help you understand how your business is currently performing, and exactly what your profit margin is, so you can use these insights to improve your business.

Not quite clear on who your target customers are?

In this video Joel Gerschman walks you through the 4-Step Niche Matrix worksheet which will help you clearly define your most profitable target markets.

For more lessons from our Growth Engine read the first comment below 👇