Remarkable Digital

"I lost the company $15 million and got a promotion."

Ryan sits down with Will North, Head of Commercial and Performance at Kulani Kinis , the Aussie swim brand that quietly built 75 to 80% of its revenue in the US. Will's keynote title was pure clickbait. What's underneath is one of the sharpest breakdowns of conversion rate optimisation you'll hear.

Inside this one:
- Why the same test made $2M for one brand and lost money for another
- The two surveys that reveal exactly why customers do and don't buy
- Why not all impressions are equal (and the $600 CPM that still won)
- The AI shift: why what your brand says now matters as much as how it looks

A complete talk through masterclass in testing, customer psychology, and knowing your numbers.

Click the link to tune in now. 🎙️