Pivot Digital

Wanna learn how to make your website work harder, better, faster, stronger when it comes to the Google algorithm? 😉

Comment below and I’ll share with you three quick ways Kanye could have improved the Yeezy website ranking and how you can improve yours!

Very very proud to announce the launch of the brand new Westcoast Bowls website! 🥳

The team at WCB and I worked hard to get this ready and out into the world - a huge improvement on the existing website and a much better shopping experience for their customers too. The website has been built with Google ranking (SEO) top of mind to ensure no matter what their customers are searching for, they find Westcoast Bowls.

Visit the website and take advantage of the special launch deals over the weekend 🚀

PS - send me a message if you’d like to work together on your own website 🙌🏼🥳

Westcoast Bowls A premium online lawn bowls store servicing Colac, wider Victoria, and Australia-wide.

Do you know the best time to post on your socials for the best possible engagement? 💭

Tell you who does know - Meta! And they tell you exactly the right time to post for your specific audience too.

Head to your Instagram profile, click Insights then tap Total followers. Scroll down to the bottom and you’ll see the most active times for your followers!

Post consistently at this time as often as you can for maximum engagement.

Pro tip: Schedule all your content on a Sunday to automatically post throughout the week 🙌🏼 Meta recently released their own scheduling tool available through Meta Business Suite and it’s completely free to use.

As always, reach out to me with any questions you might have or leave me a comment once you’ve found out the best time to post for YOU! 🫵🏼

By understanding what keywords and phrases your customers typically use when searching on Google, you can start to strategically move your way up the Google search rankings.

Here's my advice:
✅ Use Google's free keyword planner to understand what words your customers use when they search, and then start to create your content aligned to what they're searching for.

This will begin to optimise your website content and over time, will increase your business' visibility leading to more engagement, website traffic, and customers!

While not overly surprising that over 95% of consumers use the internet to find local businesses, did you also know that over 85% of users use Google Maps to find local businesses rather than a traditional Google search?

One of the ways you can grow your business is to meet your customers where they are and make sure your business is visible to them. Are you easy to find with a quick Google search? Do you have a Google business listing with reviews? How easy are you to find on social media?

So, what can you do to make sure you're visible?
✅ Create a Google Business Listing and ask your customers to leave reviews
✅ Make the effort to be consistent with website updates. Maybe start a blog! Think about what your customers are searching for and create content to answer their questions. This way, the next time they’re googling for answers, your website will pop up!

When was the last time you looked at your website on a mobile device? 🤔

Make your website a great experience on mobile and your customers will stick around instead of going elsewhere 📱

Here are 3 simple things to check:
✅ Can someone understand what your business is on the home page *without scrolling*?
✅ How far does someone need to scroll before they can engage with your brand (this could be a button - eg. ‘buy now’, or ‘enquire now’, or ‘send us a message’)?
✅ How much text does someone see on your website? Are they shown an entire screen full of text on some pages? Try to break up giant passages of text with images, line breaks, videos, or even better - cut down the text! 💡 TIP: Use ChatGPT to help you shorten your text right down 💡

Leave your business website’s URL in the comments and we’ll give you a tip on how you can make the mobile experience even better for your customers! 🙌🏼

How much time do you spend each week thinking of and preparing content for your business’ social media? 😅

We all know the power social media can have in a business’ growth, but it can take so much time to ensure you’re consistently posting.

With the introduction of AI and easy-to-use design platforms, there are definitely some time-saving wins you can use when preparing content for your own business.

Swipe to read our three top tips for how you can save time and prepare your social posts quickly each week.

Let us know in the comments what tip you’ll try out next time you’re preparing content! 🤓

Sometimes in the chaos of running your own business, it can be easy to overlook the importance of asking for customer reviews or sharing positive customer experiences. Is it really that big of a deal? 🤔

Displaying social proof on your website or social media profiles can significantly influence your potential customer’s decision to purchase from you. This phenomenon is known as social proofing. 🤓

✅ Are you highlighting your customers?
✅ Is customer feedback easy to find?
✅ Are you actively asking your customers to review your product? Try asking in person or follow-up with an email!

Share in the comments what you discovered most helpful, your plans for social proofing your business, and what you’d like us to post about next! ⬇️