Sports Technology Blog

Orreco has been making strides since it started in 2010 and they have had some significant growth at the start of 2026 - acquiring a tennis analytics firm (DDSA) and a femtech company (jennis). If you are interested in the tech they have developed to help athletes perform, I cover that in this article.

bit.ly/stb_orreco_tennis_femtech

Or find it on our blog, link in bio.

Motorsports safety has improved significantly over the last 20 years. However, there are still gaps that leave drivers vulnerable. That’s why Mackz Performance has developed the Mackz 360 SCS (Safety Cell System) to offer what no other safety device has been able to do - an innovative system that provides 360° protection, addressing force impacts from the X, Y and Z directions as well as rotational forces. The goal is to reduce traumatic brain injuries, basal skull injuries and even internal bleeding and organ damage. This is a lofty ambition and the team at Mackz Performance is currently inviting investors to join their mission as they take the last few steps towards releasing this revolutionary safety system for racers around the world.

Read more about their journey and what they are working towards here: bit.ly/mackzperformance

Startup spotlight :: eo

In this startup spotlight, we feature eo, a sports product startup aiming to push the boundaries of athlete performance with innovative solutions. They currently have a wearable swim sensor in the market and a concussion diagnosis tool still going through some trials for the broader market. We talk about their vision, how they started, their journey so far (grabbing multiple design awards & investing in user education) and what else is on their plate.

Read more on our blog here:
bit.ly/StartupSpotlight-eo

Startup Spotlight :: eo In this startup spotlight, we feature eo, a sports product startup aiming to push the boundaries of athlete performance with innovative solutions. They currently have a wearable swim sensor in the …

Most people who run will use a running app to track their running. But is that all running apps could do? Here we share 4 different things that apps could do for your running besides recording your run. From navigating training plans to running routes, and using your smartphone camera to find your ideal running shoes and running posture. Read more about it....

Running Apps That Do More Than Track Our Running (2023 Edition) Most people who run will use a running app to track their running. But is that all running apps could do? Here we share 4 different things that apps could do for your running besides recording your…

Digital Athlete shaping up as future of sports technology

https://news.griffith.edu.au/2021/12/03/digital-athlete-shaping-up-as-future-of-sports-technology/

Digital Athlete shaping up as future of sports technology Griffith University biomechanical researchers have produced what could be the ultimate coaching tool for elite sport - a next-generation ‘Digital Athlete’ that replicates an individual’s anatomy, both inside and out.