Aston Digital

Human connection always wins, and that's a fact.

A new data study from Buffer revealed that responding to comments on social media posts can drive a 5% to 42% increase in engagement, depending on the platform.

Are you responding to comments?

Respond To Comments, And Increase Your Engagement By Up To 42% Don't fall behind in 2025. Explore the transformative potential of marketing intelligence (MI) in redefining marketing strategies and connecting with smarter consumers.

People are opening your emails. They’re clicking your links.

But… they still haven’t converted.

You’re first reaction is probably, “My emails aren’t working.” But that’s not actually the case.

It just means these people need more. More context. More proof. More reasons to believe you’re the right fit.

They don’t need another hard sell – they need information that meets them where they are.

Journey Marketing: Turning Email Engagement into Conversion Don't fall behind in 2025. Explore the transformative potential of marketing intelligence (MI) in redefining marketing strategies and connecting with smarter consumers.

For months, we’ve all been wondering what the future holds for Google Ads with AI Overviews and the new AI Mode changing the way people interact with search. Now, we might be getting a glimpse of the answer.

Google Testing New Format for Search Ads Don't fall behind in 2025. Explore the transformative potential of marketing intelligence (MI) in redefining marketing strategies and connecting with smarter consumers.

Instead of searching Google directly, users are asking AI tools questions – and sometimes, those tools recommend your site.

But here’s the catch: GA4 doesn’t yet have a neat “AI traffic” channel – at least not yet anyway - so it's hard to tell which (if any) AI tools your users are being referred from.

If you don’t filter it out, AI referrals get lumped into referrals or organic search, making it difficult to measure the impact.

The good news is you can create a custom segment in GA4 to track traffic coming from AI tools.

Let’s show you how:

How to Filter and Analyse AI Tool Traffic in GA4 Don't fall behind in 2025. Explore the transformative potential of marketing intelligence (MI) in redefining marketing strategies and connecting with smarter consumers.