PM Collective

Brian Chesky, the CEO of Airbnb, spends 40-50% of his time on recruitment. Daniel Ek of Spotify calls it the single most important part of his job.

Now, think about your own week. How much time are you dedicating to finding and attracting ‘A’ players for your property management team?

Hiring isn’t just about filling a vacant seat; it’s about raising the standard of your entire operation. A single ‘A’ player can elevate everyone, while a ‘C’ player can drag the team down.

A strong culture, built on clear, non-negotiable standards, doesn’t just reduce turnover, it becomes a magnet for the best talent in the industry.