Ellie Miller Lane

Deb built her Squarespace site herself when she was a lampshade maker. FUN. Then she pivoted to teaching workshops. Then a corporate client fell in her lap. The website didn't get the memo.

When I turned up she had three super rad offers, major credibility, companies literally booking her on repeat... and a site that still read like "come do crafts with me hehe." Which, cute, but not the vibe when you're pitching to corporates.

I suggested scrapping the whole multi-page thing and just doing one strong page instead and she replied "shut the front door - a one pager actually makes SO MUCH SENSE" which made me feel very clever and cool so is genuinely one of my favourite client reactions ever.

It's just that when your aim is really to grab attention so that people get in touch, you kind of don't need ten pages. You can get away with one really good one.

We also built out a new whole brand direction to go with it because her logo was cute but needed some friends. Fonts, colours, y'know. AND she had a custom font that she made from her own handwriting which we absolutely used because why would you not.

Anyway. The site now looks both professional but fun af. Just like Deb. Go have a look.

If you want a one page site, I got you. Enquiry form in the usual spot.

Okay I need to show you Tessa's new website because I love it.

Tessa photographs families, newborns and pretty much everything out in Wandoan and a western Downs in Queensland and her work has always been stunning but her site was kind of just fine, y'know.

So we did a VIP Day and I disappeared into my cave and went all in on the whole thing. Every page got a layout overhaul, we refreshed her fonts and colour palette, I found these little illustrations that are super cute and we just added so much more of her actual personality throughout - more behind the scenes shots, little personal moments, the kind of stuff that makes someone feel like they know her before they've even sent an enquiry because who she is really informs how she works.

So here is it, such a fun project to work on!

Anyway. If your site has been on your to-do list for approximately one million years and you just want someone to handle it, VIP Days are open and I would love to do more of these. Enquiry form in the link place.

One Page is all it takes (sometimes). Well thought out. Functional. Extremely good looking.

Not a stepping stone to the "real" thing. The right thing for right now.

And before you ask - yes you can fit everything on a one oage website. No it won't go on forever like a Chemist Warehouse receipt. Yes I've done this before.

Enquiry form in the usual spot if you're ready to stop waiting for the sign (this is the sign).

Been watching photographers spiral about their websites for long enough to notice some patterns.

Sharing what I've learned from doing this for a while (and also from being a web designer who had no website for four years, so like. The audacity. But also the clarity.)

If your website's been sitting on your to-do list somewhere between 'book that dental appointment' and 'figure out what to do with all these USB cables'... this one's for you.

Showit Website Designer
Squarespace Design
Websites for Photographers

Alana’s site was genuinely good. She bought the template, filled it all out, made it make sense, and kept it rolling while her business grew. She did everything she could with the tools she had. Honestly, admirable. You don't see me trying to film and edit anything.

But she’s a photographer and videographer with a million things to juggle, and at some point she realised she did not, in fact, want “website upkeep” to become her third unofficial side-hustle. Fair.

So in I trot for a wee VIP Day. Her work has shifted into this nostalgic, intimate, memory-heavy vibe. The kind that makes mums cry (in a good way ), and her site wasn't giving that energy.

We did a mini brand refresh, warmed things up, added some texture, changed up her colours, and made it feel more like you were stepping right into one of her sessions, instead of just reading about it.

Then we restructured the whole flow so people can move through it without getting feeling a little lost or tired. Same content. Totally different experience.

Swipe for the before-and-afters. This all happened in one VIP Day because sometimes you just need someone who likes doing this stuff to hyperfocus on it, and take it off your plate.

If your site feels a bit like “yeah it’s fine but also if I have to open Showit one more time I might simply walk into the lake,” that’s your cue. You don’t need to be doing every job yourself.

You can be booked out AND have a useless website.
Ask me how I know 🙃

Mine was a Google Sheet with a dream (so quirky!) and I was pretty well booked, but then I upgraded it to a Notion page with loads more info, and my enquiries increased and improved basically overnight.

Turns out your website can be useful if you let it. Who knew?

Showit Website Design
One Page Website
Website VIP Day