IYS Creative

Most beauty and wellness brands are built backwards.

Logo first. Website next. Strategy never.

The result is a brand that looks fine but works for no one. It doesn’t filter out price shoppers. It doesn’t communicate expertise. It doesn’t make the right client feel like they’ve found exactly what they’ve been looking for.

That’s what I do differently.

I’m a strategic brand and website designer specialising in beauty and wellness clinics. Before I touch a logo or build a single page, I identify who your most valuable client is, what they need to feel before they book, and how every brand touchpoint can do commercial work for your business.

I know this because I’ve done it. I founded, scaled and sold my own ecommerce business. I understand what it takes to grow revenue, retain customers and build something worth owning. That’s the lens I bring to every clinic brand I build.

I’m showing you inside LUMIERE so you can see exactly what that looks like. A premium dermal clinic brand designed to attract high-value clients, justify premium pricing and build loyalty that doesn’t need discounting to maintain.

Every detail; the identity, the website, the at-home ritual, the treatment room touchpoints , was designed around one outcome: a relationship built for longevity.

That’s the standard I bring to every project.

If you’re a clinic owner wondering whether your brand is working as hard as you are, comment GAP. I’ll send you the free 49K Clinic Audit: a breakdown of the brand and website gaps most likely costing your clinic high-value clients right now.