Luke Howes Graphic Design

From a phone sketch to a finished identity.

Adrian from Drossy Spec Electrical came to me with a simple idea:

⚡ A lightning bolt in the shape of WA.

That was the brief.

From there, I developed a fully custom design featuring custom typography, custom illustration, and a bold colour palette of blues, reds, and whites to create something that feels unique to the business.

What started as a rough concept is now a professional brand asset that's instantly recognisable and built to stand out.

This is one of my favourite parts of the design process, taking an idea from someone's head and bringing it to life.

Stay tuned for the custom hoodies and business cards that followed.

A fun one for a recent an event 👀

This casual work tee was created for Pure Romance to help promote their stall in a way that felt bold, playful, and on-brand.

A light-hearted take on one of their products, paired with vibrant typography and a punchy pink & purple palette to grab attention and start conversations.

Because at events like this, the goal is simple:
stand out, get noticed, and make people smile.

If your brand shows up in person, your merch should do more than just exist, it should work.

Design isn’t just about how something looks, it’s about what it helps a business do.

On the reverse side of Opal Realty’s letterbox drops, I focused on clear hierarchy and a strong call to action, inviting local homeowners to reach out for an obligation-free appraisal.

The idea is simple:
inform the community on one side,
create opportunity on the other.

A small piece of marketing that works hard for the team.