Eesome

Not all “deep cleaning” shampoos do the same thing.

A cleansing shampoo is designed to remove surface build-up.
Think excess oil, dry shampoo, styling products, silicones and everyday residue. It gives the hair a reset without aggressively stripping everything out.

A chelating shampoo goes a step further.
It’s specifically formulated to remove minerals + metals from the hair caused by hard water, chlorine, old pipes and even some well water systems. This is the stuff that can make blondes go dull, extensions feel rough, colour grab unevenly or hair feel “coated” no matter what products you use.

In simple terms:

Cleansing shampoo = product build-up.
Chelating shampoo = mineral + metal build-up.

If your hair still feels heavy, tangly, dull or weird after washing properly, there’s a good chance it’s not “dirty” hair… it’s mineral accumulation sitting on the hair shaft.

Especially important for:
• blondes
• extensions
• swimmers
• hard water areas
• anyone dealing with dullness, dryness or excessive tangling

One removes what you put on the hair.
The other removes what the water leaves behind.

Stop waiting for a big event to feel good about yourself.

LIFT
Keratin + 20

ROOTS
4.0 4WN

GLOSS
6.34 6.3 6.WN