Leverage Media Perth

The way SEO impacts the marketing funnel has changed, and if you're not optimising for the new SEO, your marketing won't perform the way it did before.

The short version? SEO now impacts the entire funnel, not just the top, by making your company more visible and ranking higher based on authority.

1. Awareness:
SEO puts your brand in front of people searching for answers.
✔️ Create content around broader topics and focus your keywords around real pain points tailored to your audience. This will make you discoverable to people before they even know they need you.

2. Consideration:
As buyers dig deeper, optimised content helps you show up for comparison, review, and solution-based searches.
✔️ This is where you educate, build trust, and clearly differentiate your brand.

3. Conversion:
High-intent searches create quality opportunities.
✔️ The SEO needs to be good on your product/pricing pages so you rank when a customer is ready to buy.

4. Loyalty:
Your ranking abilities don't end after a sale.
✔️ Content, like FAQs, cross-promotional pages, and support resources that are optimised for any follow-up, keep customers engaged and coming back for more.

If you are only optimising for traffic and ranking, with no social SEO, authority or AI / GEO strategy, you are becoming less visible to potential customers.

Leverage specialises in marketing that works as a system, and integrates with your organisation. Send us an email at [email protected] to find out more about our retainer packages and how we can help your organisation.

Earlier this week, Tilly led an on-site shoot to capture the team from Wiliams + Hughes in action. Working alongside Fresh Perspectives Media, we focused on real moments to showcase how the team collaborates and the culture behind the work.

Williams + Hughes is one of Western Australia's pre-eminent law firms. The team specialises in commercial law, litigation, and dispute resolution, offering pragmatic and commercially astute advice to a diverse client base.

We’ve been working with the team on a more integrated marketing approach to reflect the depth and breadth of experience the firm is known for, and we’re proud to be part of what’s next!

While it can feel tempting to let marketing fall to the bottom of the list when things get busy, an empty pipeline can be a harsh reminder of the importance of consistency - regardless of whether it's your personal brand or your company brand.

Looking to build your personal brand more confidently in 2026, or understand how your leaders can increase their visibility? Here are some of our top tips to solidify your personal brand on LinkedIn.

✔️ Show up regularly and with intent
Comments and conversation build visibility, credibility, and real relationships. Posting for the sake of posting doesn’t.
✔️ Grow your network on purpose
As much as it can sometimes feel like Facebook, LinkedIn is still a networking platform. Set a 20-minute weekly calendar block to connect, follow, and engage to get better ROI on your time.
✔️ Use your Featured section properly
If someone reads one thing, make it count. Pin your best proof: capability, key posts, credibility builders, or a clear 'start here'.

We highly recommend doing a sense check on your digital footprint every six months. Is your profile still relevant? Are your team members staying consistent and engaging with your content?

If you or your team need help with personal branding, the team at Leverage is here to help. Reach out and let's talk about how our LinkedIn management or training for teams can help.

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