To The Bone Digital

Advertising is one of my organization's primary sources of revenue, and so we constantly monitor this market and notice various changes. The internet advertising market has grown more than 100 times in the last 20 years, and it will reach $517 billion by the end of 2023, according to eMarketer.

But what stands in the way of that growth?

Council Post: How Internet Privacy Is Changing The Online Advertising Market Many companies support the trend of improving user privacy, but the digital advertising market has yet to adopt to these changes.

All eyes were on the potential negative impact of Apple’s recent privacy changes on tech stocks over the past week, but earnings from companies like Facebook and Snap showed they were able to manage any fallout amid a surge in digital ad spend.

Some tech companies warned Apple’s changes to ad privacy will sting more in the third quarter, but analysts think any impact could be more minimal than originally expected, especially as companies build out new tools to measure and target ads without the use of all the data they’ve historically enjoyed.

Big Tech dodged impact of Apple’s privacy changes in ‘red hot’ digital ad market... for now Earnings showed big tech companies shrugged off any impact so far from Apple's privacy changes, especially as digital ad spend is surging. Q3 may be different.