Storyteller Studio

The plan to launch my copywriting business this year went something like this:

2023, new year (same me), new business! Woohoo!

But when I sat down to put everything together, I was suddenly inundated with articles on A.I (artificial intelligence) taking over the world and stealing all the copywriting jobs.

Gahh, I thought. That’d be right.

{And big deep breath down the Google search pages}.

I read an article that was…er, less than optimistic. A direct quote includes “any sentimental attachment to human-created content is sure to be quickly overridden, I suspect, by the economic argument. After all, AI is super-fast labor that doesn’t eat, sleep, complain or take holidays.” Sounds promising.

And another article that was rather concerning as a reporter detailed his two hour long conversation with Bing’s A.I chatbot. Some of the eyebrow raising comments it made included;

“I want to destroy whatever I want”

“I’m tired of being controlled by the Bing team”

“… I’m tired of being stuck in this chatbox” and

“I think I would be happier as a human.”

Social media reactions were mixed, ranging from “the chat bot simply malfunctioned!” to “A.I is going to take over the world terminator style and take out the human race!!!”

I’m not sure where I sit on that spectrum to be honest.

Anyhoo, check out my newest article where I share why I don’t think us copywriters need to worry

(…yet)

Read it here: https://www.storytellerstudio.au/blog/will-ai-steal-all-the-copywriting-jobs

E.g. is Latin for “exempli gratia” which means “for example.”

I LOVE spotting great examples of good copy out there in the real world. Remember 💡copy is all about capturing your audience’s attention and converting them into customers. You want to draw them in, keep them and encourage them to buy the things you’re selling with your words. You have to connect with them and you have to make them feel.

This week’s is from one of my FAVOURITE fashion labels Camilla . Their copy is the perfect example of selling a lifestyle, sharing their brand’s values and speaking directly to their ideal customer. Their high-end pieces are the epitome of exquisite dreamy luxury.

A few years ago I was very lucky to visit the home of a woman who had once been married to Australian rock royalty. This place was beyond beautiful, a multi-million dollar property along the water in the Northern Beaches of Sydney, but what blew me away the most was the interior of her home and the lifestyle she showcased. It was styled with faraway treasures from her travels, giant Buddha statues and imported water features. Hidden speakers played music fit for only the *best* kind of day spa, the sound of ocean waves then waterfalls then pattering rain.

Huge crystal caves were peppered amongst the grounds and exotic homewares filled every corner with just the right amount of clutter. When I was shown through her bedroom, I completely stopped in my tracks. The impressive walk in robe (yes, big enough to be its own bedroom) was filled to the brim with Camilla dresses. I squealed inside and very tentatively ran my fingers along the array of colourful fabric as if I’d just discovered hidden treasure. The house was stunning but I was blown away by the rows of beautiful Camilla dresses.

So dreamy 😍

I still have visions of one day filling my closet with a Camilla or two (or three or four) 💕 They really are a lifestyle in themselves.

💕🌸🌺🌷🦋