Invicta Agency

Thanks to everyone who made the time to come down to our Revenue Growth Series Masterclass yesterday. We had business owners and leaders join us from a range of different industries and business brackets to learn the ins and outs of scaling your business with digital marketing.

It was an incredibly valuable opportunity for business owners to network and learn with one another. We went through several exercises of reflection and projection, both necessary in recognising the potential of digital growth in your business.

Special thanks to our friends at BlueSky Co.Lab, who were wonderful venue hosts for the day.

Can you believe there's just one day left to the next workshop in the Revenue Growth Series?

You can still buy tickets here: https://hubs.li/Q01c4ln00

We can't wait to see you there!

Today is the last day left to secure your second-release ticket before prices increase!

Our masterclass is a wonderful opportunity to learn from the best. You do not want to miss out!

“Walk a mile in someone else’s shoes”

This is the daily process for a content marketer. 

When creating a piece of content, of course understanding the product you are trying to sell is important. But, what is arguably more important is understanding the audience with who you are trying to communicate with.

If you’re tunnel visioned and only trying to sell the product, you will fail. If you’re trying to fulfil the consumer’s needs by highlighting to them how your product will help them, you will succeed.

People will have a problem that will need to be solved, and you need to provide them with the best solution. Facilitating this journey from problem to solution through clear-cut communication is the job of a content marketer. 

At Invicta Agency, we implement 4 main methods of user research to optimise your conversion with content marketing. They include: 

1. Business discovery workshops with full persona profiles to try and visualise the consumer’s journey to buying your product.
2. Research on substitutable and non-substitutable similar products 
3. Research on all relevant competitors 
4. Conducting and running experiments to realise the highest rate of interaction with your consumers.

This makes sure we know who your consumers are, so we can create a strategy that will effectively show them how you fix their problems. 

Book in your session today!