Glide Agency

We have just released an episode of our new podcast "Forward Founders", with guest Claudia North sharing her valuable insights on the challenges small businesses face in optimising their online presence and logistics.

WATCH ON YOUTUBE: https://www.youtube.com/watch?v=glZVD0kRMMo
LISTEN ON SPOTIFY: https://open.spotify.com/show/0XYyms11HfegghMrJfFEGy

As someone who has founded not one but two successful small businesses, Claudia is no stranger to the struggles and challenges that come with being an entrepreneur. She understands the importance of having a strong online presence and how this can be a make or break for small businesses in today's digital age.

In the episode, we talk with Claudia about her latest venture , which aims to help small businesses connect with qualified marketing experts to improve their eCommerce marketing strategy. She shares some great tips on how to balance generating revenue with growth, the importance of data, and understanding consumer behaviour.

If you're a small business owner or thinking about starting one, we highly recommend giving this episode a listen. Claudia's expertise and passion for helping small businesses succeed is truly inspiring.

You can learn more about Claudia by visiting her website https://claudianorth.com/ or checking out With Small Business https://www.withsmallbusiness.com/

She also recently released her very own book!

Check out THE ECOMMERCE GROWTH FRAMEWORK on Amazon: https://www.amazon.com.au/ECOMMERCE-GROWTH-FRAMEWORKTM-ESSENTIAL-MARKETING/dp/B0BN9DM8TZ

Let's all support each other in our entrepreneurial journeys!

Lonely as a Small Business? | Claudia North | Forward Founders Podcast LISTEN ON SPOTIFY: https://open.spotify.com/show/0XYyms11HfegghMrJfFEGyVISIT CLAUDIA NORTH: https://claudianorth.com/ BUY HER BOOK: https://www.amazon.com.au...

Congratulations to Old Young's for their impressive $2.7 million equity crowdunding raise!

It was a pleasure to work with James Young and his team to not only achieve the fastest-ever $2+ million raise in Western Australia, but also the largest equity crowdfunding raise in Australia this financial year and the largest alcohol raise in Australia.

We couldn't have done it alone, of course, while Mike Atkinson and Will Marsh here at Glide handled the digital advertising, Drew Lambert from DL Comms took care of the PR, Amber Martin from Hypnosis Creative Agency provided the creative and Martin Astbury from Birchal supported us through out the process.

Massive thanks to everyone and we look forward to seeing what Old Young's achieves next. Now it is definitely time for a drink!

Glide Agency helps Old Young's smash records with $2.7 million equity crowdfunding raise Old Young’s Distillery, located in Western Australia's Swan Valley region, made history by achieving the biggest equity crowdfunding raise in Australia this financial year, reaching their maximum raise target of $2.7 million on Birchal in just 23 hours.

Did you know that over 71% of Australians (over-12s) listened to online audio in the last week?

Video may have killed the radio star but audio is by no means dead with the continued growth of podcasts and audiobooks.

Which is why we recently sat down with Aaron Matthews, Chief Audio Officer from Creative Fix, to talk all about

WATCH THE PODCAST: https://youtu.be/wW3ntOJKaSw

Es Chandra recently shared his thoughts about the latest trends in marketing ad spend on AdNews Australia

“The ability of digital marketing to weather harsh economic conditions has grown substantially over the past few years, and as such it's becoming less likely that we'll see any major declines in ad spend unless facing something equally unprecedented.

“While economic activity may be slowing, plenty of industries, such as retail and travel, are escaping the squeeze, while the availability of low-cost marketing platforms such as TikTok, Facebook and YouTube offer even the smallest of businesses an opportunity to generate business.”

READ MORE: https://www.adnews.com.au/news/analysis-advertising-market-riding-above-a-gathering-economic-storm

https://www.mediaweek.com.au/imaa-welcomes-three-new-members-to-its-leadership-team/

Congratulations to our CEO Es Chandra who has joined the IMAA - Independent Media Agencies Australia Leadership Team!

“I’ve always been passionate about what independents can bring to the table regarding flexibility, transparency, innovation and producing the best results for clients, so the opportunity to be part of the IMAA community that supports and represents this, was incredibly exciting."

Es joins Melissa Roberts, founder and director of The Advertising Room and Angela Smith, chief brand officer from AFFINITY, Australia as the new members of the team.

IMAA welcomes three new members to its Leadership Team The IMAA has welcomed three new members to its Leadership Team: Es Chandra, Melissa Roberts and Angela Smith.