Moneypenny Designs

A good designer doesn't read minds.
They take the time to understand the person behind the business.

The best compliment I receive is:
"You took what was in my head and turned it into something better than I imagined."

That's listening, experience, strategy and collaboration.
Because great design isn't about creating something for a client.
It's about creating something that truly represents them.

Thank you Kylie and Speak Sister for your kind words. ❤️

Logo Reveal – Speak Sister

Logo freshly designed for Speak Sister, a community led movement supporting victims and survivors of sexual violence through connection, healing, empowerment and courage.

The client was inspired by the symbolism of Medusa as a modern representation of resilience, survival and reclaiming personal power. The client had previously experimented with AI-generated logo concepts but quickly discovered the limitations when it came to originality, scalability and professional reproduction.

Rather than creating a literal Medusa, I developed a unique icon formed from flowing "S" shapes inspired by the initials of Speak Sister. These interconnected forms create a continuous circle representing support, unity and the strength found in community.

The result is a simple, memorable identity designed to work across awareness campaigns, merchandise, social media and community events.

If you're looking for a custom logo and brand identity designed specifically for your business, I'd love to help.

Feel free to get in touch.
www.moneypennydesigns.com.au