Fabri Communications

It was great to be part of Issue 7 of magazine, a love letter to WA, 2024 home design trends and, of course, some of BGC Home’s latest abodes that will have you wanting to sell up and build a fresh new home with them! 🏡

Can’t wait to get my hands on a glossy copy of the print publication later this week! 📰

If you’d like to check it out, the magazine is also available to read online for free via their website.

Let me know what you think 🤍

📸

You may have heard of the saying ‘you shouldn’t put all your marketing eggs in one basket’…🧺

It’s thrown around a lot in the marketing world, but this is for good reason. Because what happens if:

👉🏽You don’t have the funds to keep pouring $$$ into paid social or Google ads, and the enquiries come to a screeching halt when you hit pause, as there is no organic content strategy or SEO in place
👉🏽 Your email newsletters are ending up in the Junk folder of your customers’ inbox
👉🏽 Your social media account gets hacked and you’re locked out (if you haven’t done so already please set up two-factor authentication!)
👉🏽 Users migrate to another social platform that’s trending and your content is no longer being seen as frequently
👉🏽 The algorithm on socials limits your reach (this is already happening on Instagram)

These are, of course, worse case scenarios. But they do happen. Which is why, in an ideal world you will be working a few different marketing avenues to get a healthy and consistent flow of enquiries, sales, bookings etc.

So what marketing avenues should you be using to land more customers? How many do you need to focus on? 🤯

Here are some options you might consider.

[ ] Organic social media content across Instagram/Facebook/TikTok/LinkedIn/YouTube
[ ] Paid media across socials
[ ] Google ads
[ ] Influencer marketing
[ ] Search engine optimization
[ ] Email marketing
[ ] Blogs & white papers
[ ] Networking & referrals
[ ] Traditional print and broadcast advertising
[ ] Sponsorships & Events
[ ] PR campaigns
[ ] Podcast

It’s important to remember, you don’t need to be doing all of these. We suggest picking 3 or so. 1-2 will be the money-makers. It’s also good to future proof your business and have other channels you’re using to fall back on if things don’t go to plan or you need to diversify.

What’s the most effective marketing avenue for your business?