equ

2025 brought plenty of great moments for the team at equ. Here's a look back at some of our favourites.

📣 Meet the team behind equNorth!

We’re excited to share the launch of our new sub-brand, equNorth — a dedicated customer journey marketing agency from equ.

The equNorth team combines strategy, data, and performance marketing to create connected, customer-first strategies that deliver measurable growth. Already trusted by AFG, Scitech, Abco, and StudyPerth — and launching as a HubSpot Gold Solutions Partner.

🙌 You can meet the team in person at State of Social tomorrow — and follow equNorth on social for the latest updates and insights.

👉 Learn more at https://ap1.hubs.ly/y0cFrh0

⏳ Just a few days to go!

Heading to State of Social? Don't miss Kirsty O'Connell’s session on 27 August as she shares what really works in journey marketing.

No buzzwords. No overhyped tech. Just real-world insights and lessons she wishes she’d known earlier.

Our first sundowner was a hit! 🚀

Last Thursday, equ hosted its first-ever sundowner — Digital on Tap: Innovation, Purpose & Growth! — and what a night it was.

Michael Payne from Lightning Minds shared his inspiring journey of bringing a purposeful non-alcoholic beer brand to life — from assembling the right team early to using creative, reactive marketing to stand out in the market.

Kirsty O’Connell explored the power of customer journey marketing, showing how understanding the full customer lifecycle can sharpen marketing strategies, connect ROI to outcomes, and align product, marketing, and experience teams.

It was an evening of fresh insights, engaging conversations, and new connections.

A big thank you to everyone who joined us — and to SoCo Studios for capturing the night perfectly!

Stay tuned for details on our next sundowner.