Ignite Search

The way people search online has changed and now, the way we advertise is changing with it.

ChatGPT ads have officially landed in Australia and the latest update means any business can now jump in.

Check out our latest blog post to see what we've discovered so far and how you can get ahead of the curve.

Get early insights here: https://www.ignitesearch.com.au/chatgpt-ads-now-available-in-australia-status-updates-learnings/

Here is something most people never think about but it quietly affects how well every piece of marketing you create actually performs.

Every time someone looks at your ad, your post, your website, or your flyer, their eyes are following a predictable path. We call these reading patterns, and they are shaped by decades of how humans naturally process visual information.

There are two you need to know about.

The Z pattern applies to image-led, low-text designs like social media ads, landing pages, and posters. The eye moves from the top left across to the top right, then diagonally down to the bottom left, and finishes at the bottom right. This is exactly why logos sit top left, headlines go across the top, and calls to action land at the bottom right in most well-designed ads.

The F pattern applies to text-heavy content like blog posts, email newsletters, and LinkedIn articles. The eye scans across the top, then moves down the left side looking for headings or bold text before scanning across again. This is why the most important information should always open each section because attention drops significantly as you scroll further down.

Understanding these two patterns changes how you think about every layout decision you make from where you place your headline to how you structure your email.

Does this change the way you think about your current content layouts? Tell us in the comments below. 👇

Have you noticed something new sitting inside your Instagram inbox lately?

Instagram just launched a brand new feature called Instants and it's changing the way people share moments with their friends. Whether you're a casual user or running a business page, it's worth knowing exactly how it works before you accidentally send something you didn't mean to.

Swipe through our carousel to get the full breakdown of what it is, how it works, and how to use it confidently.

Not sure how the latest platform updates affect your social media strategy? Send us a DM to Ignite Your Potential 🔥