Business Victoria

The best entrepreneurs play the long game.
But every entrepreneur starts with a little imagination.

🧸 This International Day of Play, we're celebrating Victorian businesses that have turned creativity and curiosity into something bigger.

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🖌️ Founded by Beatrice Toh in Melbourne’s south-east, HeyDoodle creates reusable silicone colouring mats designed for mess-free, eco-friendly play.

🤚 Founded by Mikaela Egan, a proud Muthi Muthi and Gunditjmara woman, Ochre Dough creates naturally coloured playdough and sensory kits that connect people to Country and culture through play.

🧩 Buttonworks Australia is a family-run business on the Mornington Peninsula, designing and making puzzles, games and gifts in their studio from sustainably sourced Australian timber inspired by local wildlife.