Impact Persona - DISC Behavioural Profiling

Happy National Doughnut Day, everyone! 🍩

Did you know this sweet holiday started back in 1938? The Salvation Army created it to honour volunteers who served doughnuts to soldiers during World War I.

Now, imagine a brand new doughnut shop has just opened in town. How would each DISC style react? Let’s just say… their orders reveal a lot about them. 😏

👑 𝗧𝗵𝗲 𝗗 (𝗗𝗼𝗺𝗶𝗻𝗮𝗻𝗰𝗲)
Walks straight up to the counter. No fluff.
“𝘞𝘩𝘢𝘵’𝘴 𝘺𝘰𝘶𝘳 𝘣𝘦𝘴𝘵 𝘴𝘦𝘭𝘭𝘦𝘳? 𝘎𝘪𝘷𝘦 𝘮𝘦 𝘵𝘸𝘰.”
Their pick? 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗥𝗶𝗻𝗴, an espresso-glazed delight with a chilli kick. Because why have sugar when you can have caffeine and spice?

🎉 𝗧𝗵𝗲 𝗜 (𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲)
Bounces in, phone already out. “𝘖𝘔𝘎, 𝘵𝘩𝘪𝘴 𝘱𝘭𝘢𝘤𝘦 𝘪𝘴 𝘢𝘥𝘰𝘳𝘢𝘣𝘭𝘦!”
They’ll ask the server what their favourite is, chat to other customers, and leave with a mixed box (for the Instagram story, obviously).
Their choice? 𝗧𝗵𝗲 𝗨𝗻𝗶𝗰𝗼𝗿𝗻 𝗦𝗽𝗮𝗿𝗸𝗹𝗲. It's got rainbow glaze, edible glitter, extra sprinkles. If it doesn’t blind you with joy, it’s not sweet enough.

🤝 𝗧𝗵𝗲 𝗦 (𝗦𝘁𝗲𝗮𝗱𝗶𝗻𝗲𝘀𝘀)
Takes their time, scans the menu twice, then turns to you. “𝘞𝘩𝘢𝘵 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘨𝘦𝘵𝘵𝘪𝘯𝘨?”
Their go-to? The Classic Glaze or the Cinnamon Doughnut, because it's simple, reliable, and always good. Just like them.

📊 𝗧𝗵𝗲 𝗖 (𝗖𝗼𝗻𝘀𝗰𝗶𝗲𝗻𝘁𝗶𝗼𝘂𝘀𝗻𝗲𝘀𝘀)
Scans all the doughnut options and reviews the allergy info.
“𝘐𝘴 𝘵𝘩𝘦 𝘧𝘭𝘰𝘶𝘳 𝘰𝘳𝘨𝘢𝘯𝘪𝘤? 𝘊𝘢𝘯 𝘐 𝘴𝘦𝘦 𝘵𝘩𝘦 𝘯𝘶𝘵𝘳𝘪𝘵𝘪𝘰𝘯𝘢𝘭 𝘪𝘯𝘧𝘰?”
Their pick? 𝗧𝗵𝗲 𝗟𝗲𝗺𝗼𝗻 𝗣𝗼𝗽𝗽𝘆. It has a balanced flavour, not too sweet, and definitely not messy. Precision matters, even in pastries.

So, which doughnut are you today?
Drop your dream doughnut in the comments! 👇
And if you’re not sure of your style, maybe it’s time to profile before you bite. 😉