Studious Design

It’s the simplest way I’ve been able to explain the difference between brand identity and brand, for years.
A brand is not a logo, typeface, or colour scheme. These elements are brand identity and great brand identity design can create a vessel for a brand to thrive. But that’s all it is. It’s nothing if the brand’s business doesn’t fill that vessel. A business needs to define its purpose and delve deeper into who they are, how they operate, how they treat employees, how they interact with their customer and affect how people feel about them. That is brand.
Brand success comes when identity and brand go together seamlessly in form and function… just like a perfectly weighted glass and single malt. 😉🥃.