3BY2

Hot take: your expensive marketing videos are putting people off.

Video content is everywhere, and audiences have never been better at spotting something that doesn't feel real. In Episode 16 of Raising The Bar, Mel and Mon make the case for putting down the brief and picking up your phone instead.

As Mel puts it: "Mistakes are actually endearing features now. The totally flawed you is what we want to see."

Turns out your bloopers are a selling point. Stop overthinking it, hit record, and go figure.

🎙 Listen now on Spotify: https://bit.ly/4vPC5Wj
🎬 Watch on YouTube: https://bit.ly/4uEYIvF

Unlikely twins, or just great minds? 🤔

Dan and Mon took the "winning team" brief a bit too literally. We’re not complaining. When the crew is this in sync, the results usually follow!