Boldly Creative
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Branding➕ Strategy ➕ Design
☞ Build your online presence & brand credibility
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29/04/2026
How we gave CED Group a brand system, not just a logo and some fonts.
When their brand was refreshed, at face value, the logo didn't change dramatically.
But that was intentional.
What changed was everything behind it. The system that determines how they show up with confidence and an image that reflects the level they operate at.
It tells every designer, every signwriter, every vehicle wrapper exactly how the brand shows up.
Consistently. Every time.
Because a logo on its own doesn't do much. It's the colour palette, the typography, the applications, the guidelines, the assets that actually make a brand work in the real world.
CED Group now has a brand that looks the same on their utes as it does on their signage, their presentations, and their proposals.
needed to sell 728 x $200 raffle tickets in 9 weeks.
They came to me for help with a major fundraising raffle, slow sales, a draw date closing in, and real anxiety about whether they’d get there.
They weren’t doing nothing. They had promotions running. But it wasn’t working hard enough.
Here’s what we changed.
First, the ads. We looked at the audience, tightened the targeting, and adjusted the budget so money was going to the right places.
Second, the organic strategy. Paid and organic need to work together. We gave them direction on what to post alongside the ads so the content would reinforce the message.
Third, we watched the results, optimised as we went, and made decisions based on what the data was telling us.
The results…
Relief for everyone when they sold out 2 weeks ahead of the draw.
That’s what strategy looks like when it’s actually working.
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Yarrawonga, VIC
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