Colossal Global

Google's latest helpful content update requires you to have first-hand experience of products or services.

𝗕𝘂𝘁 𝘄𝗵𝗮𝘁 𝗶𝘀 𝗶𝘁?

This means only writing about a topic, product, or service if you have used it or experienced it on your own. Don't just share someone else's thoughts.

In that case, aside from concentrating on your tone in writing, to boost your authenticity that you have really used the product or service, include a video or a real image, such as images of where you are experimenting with those products.

It's part of a 'people-first' effort to better connect us to relevant information, and make sure we're seeing more original content, written by people, for people.

This will change the way we look at SEO. While optimisation and search results will still be important, the way it's created will need to be authentic.

Let's leave the stuff written by robots in books where it belongs 🤖