Mean design studio

For the DevOps Club at DSi (Dynamic Solution Innovators), I designed the brand identity.

The idea was simple: merge the iconic DevOps loop with a launching rocket.
A symbol that feels minimalist, timeless, and instantly familiar to anyone in the DevOps space.

The mark is versatile too.
From stationery to event branding, it adapts seamlessly while keeping its bold character.

Upway is designed to feel inevitable.
Minimal in form.
Instantly iconic in presence.

The logo blends letter and symbol without trying too hard
The upward direction is embedded, not exaggerated
The identity feels serious, but never stiff