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Google merchant center & shopping ads Fixing Expert.

01/11/2022

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23/10/2022

✅Most common [price] errors and how to fix/solve them

Like this Price errors:
* Missing or incorrect required attribute [price]
* Mismatched [price] (page crawl)
* Invalid value for category [price]
* Invalid price format [sale price]
* Automatic item updates active [price]


Missing or incorrect required attribute [price]
(also known as “Invalid or missing required attribute: price”)


There are 2 possible reasons for receiving the missing or incorrect price error:

🔰You haven’t assigned any currency or you formatted it incorrectly
(If you also see the ‘Unsupported currency in attribute price’ error at the same time, likely both errors are caused by this one issue.)

🔰Your price attribute in the feed is blank or is using an incorrect value (eg. price is 0)


STEP_BY_STEP_FIX

🔰Scenario 1: Missing currency or incorrectly formatted currency
You may have sent over the correct prices, but including the currency is just as important. To specify the currency head to the edit feed section. Proceed to ‘Edit values’, and use ‘add a suffix’ option.



*Remember to include the currency code (USD) and not the symbol ($).

*You may also assign currency directly in Google Merchant Center:
Proceed to Feeds > Click on your selected feed, then move to Settings.
*Scroll down and go into ‘Default currency’ to set it.

🔰Scenario 2: No price provided or incorrect value for the price
It’s a common misbelief that Google displays a Missing or incorrect required attribute [price]’ error due to discrepancies between the prices provided and those found in your online shop. These would result in issues such as Mismatched [price] (page crawl) or Automatic item updates active [price].

*Z‘Missing or incorrect required attribute [price]', being one of the initial error messages you receive upon uploading your feed, is connected with not fulfilling Google’s basic requirements for the price attribute.

*Unsupported price values include:
0.00;
blank field;

*How to correct your mapping for the ‘price’ feed attribute:

>> If the feed contains items offered for free at your store:
The solution would be to filter them out. You may do so in the ‘Include/Exclude products’ section by setting up a rule based on price:

>> If you’re missing the price value for some of your products:
It’s worth checking further. Perhaps you’ve initially chosen the wrong ‘price’ field from your shop system. For example, ‘sale_price’ - is only populated for items that are on sale at any given time.
Identify the right field from your source and make sure you’ve assigned it to the ‘price’ attribute.

Thanks : )

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