Addable Digital

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Digital Marketing Roadmap: What is Digital Marketing?

In one sentence:
Digital marketing is just all the things we do to grow a business through different internet channels.

That can mean a bunch of different things, like:
● Getting more website visitors
● Attracting more leads
● Generating more sales
● Driving more repeat purchases

You can accomplish these things in a number of different ways, and each way is a skill of its own.
For example:

Want to get more website visitors? Great! You could:
● Increase your rankings on search engines and
drive more free, organic traffic
● Post great content on social media and get
more people visiting your site
● Send more emails to your existing users and get
them visiting you more often!

Want to get more leads? Awesome! You could:
● Create some great new content and give it
away, in exchange for an email address
● Set up a sales funnel that asks users to enter
their phone number to receive a free quote
● Launch an Adwords campaign with the goal of
getting prospects to schedule a call

Want to get more sales? Super! You could:
● Create a page that ranks on Google for
“ alternative”
● Set up a remarketing campaign for users that
visited your site but didn’t purchase
● Create an abandoned-cart email that reminds
users to complete their purchase

That, is how digital marketing for business, works.
Sounds simple, but these are all difficult things to
achieve.

Just because you have a Facebook profile doesn’t mean you’re a social media marketer.

Unless you can generate growth, you are not a digital marketer!