Fsdm Mahmudul - ROI Lab Ads & Analytics Pro

𝗡𝗲𝘄 𝗰𝗹𝗶𝗲𝗻𝘁, 𝗟𝗶𝗺𝗶𝘁𝗲𝗱 𝗔𝗱𝘀 𝗕𝘂𝗱𝗴𝗲𝘁.

How do you split it smartly?

𝗛𝗲𝗿𝗲’𝘀 𝗺𝘆 𝟯-𝘀𝘁𝗲𝗽 𝗯𝘂𝗱𝗴𝗲𝘁 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝘀𝘆𝘀𝘁𝗲𝗺:

→ Step 1: Map funnel stages
(Awareness, Consideration, Conversion)
→ Step 2: Prioritize bottom-funnel with 60–70% spend
→ Step 3: Use top-funnel for retargeting fuel

Example split:
→ 70% high intent (Search/Remarketing)
→ 20% warm (YouTube/Discovery/Engaged users)
→ 10% cold (Display, Broad, Experiment)

𝗧𝗵𝗶𝘀 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝘄𝗼𝗿𝗸𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲:

→ You get quick wins
→ You feed the funnel
→ You keep control over spend

Don’t just “spread” the budget.
Strategize it.

P.S. Are you prioritizing where your Google Ads budget has the most impact?

𝗬𝗼𝘂𝗿 𝗿𝗲𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗱𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘁 𝗹𝗶𝗸𝗲 𝗰𝗿𝗮𝘇𝘆.
𝗕𝘂𝘁 𝗺𝗼𝘀𝘁 𝗲𝗖𝗼𝗺 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗿𝗲 𝗹𝗲𝗮𝗸𝗶𝗻𝗴 𝗺𝗼𝗻𝗲𝘆 𝘄𝗶𝘁𝗵 𝗹𝗮𝘇𝘆 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴.

One client ran retargeting like this:
→ Broad targeting
→ Same creatives
→ No frequency cap

Result?
→ Ad fatigue
→ Low CTR
→ Zero sales

𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗳𝗶𝘅𝗲𝗱:

→ Split audiences (abandoners ≠ viewers)
→ Excluded past buyers
→ New creatives every 14 days
→ Capped impressions at 3/day
→ Urgency-based messages (low stock, price drops)

Retargeting isn’t just “show the same ad again.”
Warm traffic needs smarter ads.

𝗣.𝗦. 𝗔𝗿𝗲 𝘆𝗼𝘂𝗿 𝗿𝗲𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗱𝘀 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴 𝗼𝗿 𝗷𝘂𝘀𝘁 𝗮𝗻𝗻𝗼𝘆𝗶𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲?