Enroute Center For Development

𝗧𝗵𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗿𝗲𝗮𝗰𝗵𝗲𝘀 𝗥𝗮𝗻𝗴𝗽𝘂𝗿.
Another sensitization workshop complete — this time in Rangpur, with microentrepreneurs from the High-Value Handicrafts and Automobile Workshop subsectors. That brings us to 12 of 15 under the Branding Activities component of PKSF's SMART Project.

Funded by the 𝗪𝗼𝗿𝗹𝗱 𝗕𝗮𝗻𝗸, SMART supports microenterprise development across Bangladesh while advancing climate-resilient and cleaner production practices — equipping MEs to compete in the marketplace and respond to climate-related challenges.

Rangpur brought together two very different ends of the microenterprise spectrum in one room — artisans producing handicrafts rooted in regional tradition, and automobile workshop owners running service-led businesses for a steadily growing market. What connected them was a shared question: how to move beyond word-of-mouth recognition and build brands that customers actively seek out. The discussion covered product and service differentiation, visual identity, certification, and reaching new customer segments. The workshop introduced the project's vision, the support ahead, and the roles each side will play in turning that vision into market outcomes.

The series rolls on— laying the foundation for 700 individual brands that can stand confidently in the marketplace.

𝗧𝗵𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗿𝗲𝗮𝗰𝗵𝗲𝘀 𝗡𝗮𝘁𝗼𝗿𝗲.
Another sensitization workshop complete — this time in Natore, with microentrepreneurs from the High-Value Crops subsector. That brings us to 11 of 15 under the Branding Activities component of PKSF's SMART Project.

Funded by the 𝗪𝗼𝗿𝗹𝗱 𝗕𝗮𝗻𝗸, SMART supports microenterprise development across Bangladesh while advancing climate-resilient and cleaner production practices — equipping MEs to compete in the marketplace and respond to climate-related challenges.

Natore's agricultural belt is known for the variety and quality of what it grows, and the workshop drew entrepreneurs working across that range — from fresh produce to value-added products built on local harvests. The conversation focused on how branding, packaging, and certification can help these MEs capture more of the value they already create, and reach buyers well beyond the local market. The workshop introduced the project's vision, the support ahead, and the roles each side will play in turning that vision into market outcomes.

The series rolls on— laying the foundation for 700 individual brands that can stand confidently in the marketplace.

Most sales managers are never taught how to lead: how to set the right KPIs, coach underperformers, design incentive programs, or build a team that sells even when you're not in the room.

That's exactly what ECDL's 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗦𝗮𝗹𝗲𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: 𝗔𝗰𝗵𝗶𝗲𝘃𝗲 𝗕𝗶𝗴 𝗦𝗮𝗹𝗲𝘀 𝗧𝗮𝗿𝗴𝗲𝘁𝘀 training is built for.

Led by Tarikul Kamrul, one-day intensive covers everything from the 7 steps of sales and negotiation skills to distribution network design, team motivation, and closing impossible targets.

Whether you're in FMCG, banking, pharma, real estate, telecom, or building your own business, this is the room that changes how you sell and how you lead.

Book your seat before registration closes on May 15, 2026

Training Date: May 16, 2026

Visit: open.ecdl.com.bd
Call: 01767804408