Expert Rifat

❌ Myth: Broad match keywords bring in more people — so they must be better.

✅ Truth: Broad match brings in more irrelevant clicks if not managed tightly.

Unless you're using audience signals and strong negative keywords, broad match can:
– Trigger for unrelated searches
– Drain your budget quickly
– Lower lead quality significantly

🎯 I use broad match strategically, not blindly.

📩 If you're using broad match and seeing junk leads — DM me “Keyword Audit”.

🎯 Why You Should Run a Branded Campaign — Even if You Rank #1 on Google

🔍 Think you don’t need to run Google Ads for your own business name?

Think again.

Branded campaigns protect your brand from:
⚠️ Competitors bidding on your name
⚠️ Losing clients to similar-sounding businesses
⚠️ Traffic leakage

For just $0.30–$0.50 per click, you can:
✅ Control your messaging
✅ Capture high-intent searchers
✅ Boost conversions instantly

I run branded campaigns for every client — no exceptions.

Need help setting yours up?

DM me “Brand Protect” — I’ll help you do it in 15 mins.

Client: “Why am I getting calls for completely unrelated services?”

❌ Their keyword: +cleaning +service
Which matched with:
– “free cleaning jobs”
– “how to start a cleaning business”
– “dental cleaning near me”

🔍 They had broad match modified keywords with ZERO negative keywords.

✅ What I did:
– Switched to phrase and exact match
– Added 65+ negative keywords including: job, free, dental, DIY, YouTube

📊 Result:
– Reduced irrelevant clicks
– Doubled qualified leads
– Cut CPL by 47%

📩 Broad match without negatives = money leak.

DM me “Keyword Audit” if you want your ads to stop attracting the wrong crowd.

Mistake Most Freelancers Make

Running Ads Without Tracking = Lighting Money on Fire

You can’t improve what you don’t measure.

Every campaign I build includes:
✔️ Event tracking
✔️ Phone call tracking
✔️ Form submission tracking
✔️ Scroll depth & session duration

📊 This is how I make ads profitable — not lucky.

If your current freelancer didn’t set this up, it’s time for a second opinion.