Animoto

Marketers are racing to adopt AI, but the data is clear: we aren’t ready to hand over the reins. While AI adoption is skyrocketing, there’s a massive risk of "brand blending" where every company starts to sound and look the same because they’ve outsourced their identity to AI.

The marketers winning in 2026 are those using AI to scale output without sacrificing soul:
🤗 99% say their brand personality must shine through
📷️ 83% insist on using their own media over stock or pure AI generation
👋 67% say real people remain the #1 factor for authenticity

The big takeaway? Authenticity beats high-gloss production every time. In fact, users value a video that feels "personal and authentic" almost 2x more than one that just looks "professionally made."

Read our full 2026 State of Video Report and learn how you can use AI to scale without losing your brand personality.

https://animoto.com/state-of-video